Marketing Technology and Automations
Internal CRM
I developed an internal CRM system designed to streamline our workflow by integrating our LOS system with a powerful data warehouse program and an email platform. This CRM empowers us to efficiently send targeted marketing emails to different email groups, while the data warehouse feature enables users to log meetings, calls, and create personalized sequences akin to HubSpot's functionalities. The internal CRM demonstrates my ability to create a comprehensive and interconnected solution to optimize business processes, marketing efforts, and cost saving initiatives.
Marketing Technology Platforms
As a marketing technology manager, I take immense pride in implementing, mastering, and managing a diverse range of cutting-edge marketing technology platforms.
• HubSpot CRM & CMS
• Make.com
• Heap.io
• Airtable
• SEMrush
• Google Ads
• Google Keyword Planner
• ChatGPT
• Webflow
Automations
I excel in crafting efficient and effective processes that streamline campaigns and enhance customer experiences. Leveraging my expertise in marketing technology platforms, I design automated workflows that engage prospects at every stage of the buyer's journey and nurture leads through personalized interactions. Through data-driven insights and continuous optimization, my marketing automations drive conversion rates, save valuable time, and maximize overall marketing ROI, ensuring businesses achieve their goals with remarkable efficiency and precision.
• Marketing emails
• Lead scoring
• HubSpot workflows
• Lead generation automations
Lead Acquisition Analytics
I have implemented a powerful combination of Google's Looker Studio and Heap.io to create insightful dashboards. These dashboards provide valuable visibility into the sources of our leads and lead acquisition performance. By integrating data from multiple channels and platforms, I've enabled our team to analyze and understand the most effective lead generation strategies and channels. Armed with these actionable insights, we can make informed decisions, allocate resources wisely, and optimize our marketing efforts to drive better results and achieve our business objectives. The comprehensive dashboards have become an indispensable tool in our data-driven decision-making process, contributing to our marketing success and overall business growth.